List of products by brand Reeves

In 1766 William Reeves opened his first shop near St. Paul’s Cathedral where he manufactured and sold his own paints. Today, Reeves continues to manufacture a range of innovative products for artists, crafters and children.

In 1766 William Reeves opened his first shop near St. Paul’s Cathedral where he manufactured and sold his own paints. The business was doing so well that he took his older brother Thomas into partnership. Reeves was a family orientated business where William’s brothers, children and extended family all helped to give Reeves the quality reputation that it still holds today. However, it was the successful marketing of the Moist Watercolour Paint-Cake invented by William Reeves, which placed Reeves at the forefront of manufacturing artists’ materials.


Expansion into foreign markets grew, thanks to military connections and the shipment of supplies to officers stationed in India. This was followed by diversification into affordable art materials for schools and beginners, a line which thrived upon the introduction of the Education Act in 1870. Today, Reeves continues to manufacture a range of innovative products for artists, crafters and children.

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