Have you ever considered selling your art online, but aren’t too sure where to start? There are many different ways to make money from your passion, but it’s important to make sure you stand out from the competitors to encourage a sale.

With current social restrictions still discouraging people to head to art galleries, there is no better time to venture into the realm of online art selling. Showing your precious artwork on an online art gallery will allow you to expand your reach in the search for potential buyers, and will help get your voice out there as an artist.

The Hiscox Online Art Trading Report 2019 demonstrates just the power of selling your art online, with sales reaching a staggering $4.64 billion in 2018. So, what’s stopping you? Here’s our ultimate guide to selling your art online, as well as the best websites to start your journey on.

Which website should I use?

There are so many different online auction and sale sites available today. Whilst websites such as eBay and Gumtree are pretty convenient for most of us, it can be difficult to target a niche art-interested audience. This may mean that your art will not sell for your desired price.

A great place to start is Artfinder, which is the largest online marketplace for art. This site connects independent artists from across the globe, allowing you to showcase your work to some industry professionals. Artfinder allows sellers to upload images of their artwork, as well as important details about the piece itself. Artfinder allows artists to speak directly to potential buyers, and gives sellers complete control over price and presentation of their work. 

Another great online art marketplace is Saatchi Art. Saatchi Art is the world’s leading online gallery, and with over 12 million monthly page views, your artwork will definitely get the recognition it deserves. It is free to create an account on Saatchi Art, and the company itself takes charge of shipping your artwork. All you have to worry about is packing your piece. Like Artfinder, Saatchi allows artists to obtain complete control over the listing.

How does it work?

Generally speaking, the process of selling art is fairly consistent among most online galleries and marketplaces. To get started, most sites require sellers to create an account with the company. Once you have an account, you will need to take pictures of your artwork. This step is important, as the better the pictures the increased chance of a purchase! Include as many pictures as possible, including close ups to showcase the details. Then you will be asked to provide the sizing details, as well as information about medium used. The more information you can provide, the better! Most buyers like to know exactly what they’re buying, so try to include as much detail as possible.

You will then be able to list your artwork at a price of your choice. This is completely your decision, however we recommend taking a look at similar projects to allow you to select a competitive price. Although you want to sell your artwork for as much as possible, you still want to ensure a sale. Once your listing is live, many online marketplaces enable sellers to communicate with their seller.

Be prepared for questions regarding mediums, technique, and price negotiations. Depending on the site you use, once your art is sold you will need to arrange shipping. Learn more about this on the website of the marketplace. After your first sale you will be able to receive reviews from your buyers. This will help you bag more sales in the future. 

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