Founded in 1919 as the Humber Oil Company, Humbrol initially supplied bicycle oil for Hull's growing army of cyclists. In 1935, however, the company was asked to produce paints for renovating cycles, and came up with Art Enamel. At first only black was available, but demand for other colours rapidly followed, and two years later a range of twelve colours was launched. These came in 'tinlets' sufficient to repaint a complete cycle frame and mudguards - and all for just sixpence! That emphasis on value was to become a central feature of Humbrol’s operations, and remains so to this day.