Play-Doh is for your imagination! If you can imagine it, you can mould, shape and make it. Discover so many wonderful ways to create and play! Launched in the United States in the 1950s, Play-Doh has remained a prime choice for building your child's imagination and helping develop their hand-to-eye co-ordination. This popular putty is pliable, re-usable, non-toxic and non-staining, ensuring hours of fun for your little ones.