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Crayola is a brand of artists' best known for its crayons. The company is based in Pennsylvania and was originally an industrial pigment supply company. It soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by coloured pencils, markers, paints, modelling clay, and other goods. All Crayola-branded products are non-toxic and safe for use by children. The Crayola brand has 99% name recognition in American consumer households, and its products are sold in over 80 countries.