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Winsor & Newton Designers Gouache Introductory Set (10 x 14ml)


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  • Size: 14ml
  • Contains: 10 Colours*
  • Artist-Quality Gouache
  • Excellent introduction to the medium
  • Highly-pigmented & opaque
  • Quick-drying to a matte finish

*please refer to Contents tab below

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Video: Winsor & Newton Designers Gouache - 82 Opaque Watercolours

Introduced in 1937, and popular with designers, illustrators and commercial artists, Winsor & Newton Designers Gouache is a selection of vibrant, opaque watercolours. Featuring 82 colours, chosen for their strength of colour, undertone and relative opacity, the extensive choice within the Designers Gouache range includes both bright and lightfast colours.

Winsor & Newton’s Designers Gouache Introduction set provides an ideal starter selection of 10 x 14ml tubes of colour, including: Primary Yellow (527), Permanent Yellow Deep (508), Spectrum Red (623), Primary Red (524), Ultramarine (660), Primary Blue (523), Permanent Green Middle (484), Yellow Ochre (744), Ivory Black (331) and Zinc White (748).

What is gouache?

Gouache is an opaque water-based paint which, in addition to its colour pigment, contains a white pigment, such as chalk, and a binder (usually Gum Arabic).It is the presence of the additional white pigment which gives the medium its characteristic opacity. Gouache is applied, with water, to a support such as water colour paper. The pigment fixes to the support upon evaporation of the water.

Gouache dries very quickly and, unlike acrylic, can be reactivated with water. It is possible to overpaint dry gouache with lighter or darker colours, without activating the colour underneath, although this should be done carefully.

Brushes used to apply gouache paint should be cared for in the same manner as water colour brushes, and need only mild soap and water to clean them after use. This video illustrates how simple it is to clean and care for water colour brushes.

Why use Winsor & Newton Designers Gouache?

Also available individually in 14ml and 37ml tubes, all Winsor & Newton Designers Gouache colours are fully intermixable within the range, and with Winsor & Newton Water Colours.Exceptionally high levels of pigmentation, along with the natural attribute of each pigment, strengthen the opacity of Winsor & Newton Designers Gouache. Drying to a matt finish, this provides both clean colour mixing and excellent covering power.

The pigments used in the range determine the permanence of each individual colour. Further information on the permanence and durability of each shade is given on Winsor & Newton Designers Gouache colour chart.

How does gouache differ from water colour paint?

Originally used to illuminate manuscripts, gouache is heavier than traditional transparent water colour. Containing more colour pigment and an additional white pigment, particles of gouache paint are larger than those of water colour. The tiny particles of water colour pigment become enmeshed in the fibre of the paper being painted, whereas gouache colour rests on the surface of the paper, forming a continuous layer. More versatile than water colour, when gouache is applied with a bristle brush, it is possible to achieve a slight impasto effect.

These videos show how gouache and water colour paint compare:

An Introduction to the Differences Between Gouache and Water Colour

Comparison of Gouache and Water Colour Painting.

What to do if your tube dries up?

Keeping the caps closed tightly on the tubes will help prevent the paint drying up. Once a tube has dried up, gouache cannot be re-softened. However, the colour may still be used by cutting open the tube, removing the dried paint, then crushing with a pestle and mortar. Place the powder in a container, add a small amount of water, a drop of Gum Arabic, and then mix thoroughly. The resulting mixture may be used as a wash.

An alternative method is to add only a couple of drops of water to the powder, to make a paste.  Place the paste in a water colour pan or ice cube tray, and leave to dry. The dried cake of gouache can be used in the same way as a pan of water colour.

Which surfaces best support gouache?

When choosing a support for gouache, it is important to consider the absorbency, colour and stability of the paper. Our range of Water Colour Paper & Pads offers an extensive choice of size and style, to meet artists’ every requirement.

Which brushes are best for painting with gouache?

Gouache and water colour paint have the same properties, and therefore require brushes with the same characteristics. Water Colour Brushes are designed to hold and evenly control colour, have a fine point, and are able to spring back into shape after every stroke. With a middle body able to hold a good reservoir of colour, a Sable Brush has excellent spring and resilience. The hairs are particularly strong at the brush’s fine tip, allowing the brush to be used both delicately and aggressively. Advancements in the production of synthetic hair have resulted in a rise in popularity of Synthetic Water Colour Brushes, especially if price and durability are an issue.

Which techniques work best with gouache?

The following links offer some tips and techniques on working with gouache:

How To Use Gouache: Basics

How To Avoid Cracking When Painting With Gouache

Protecting A Gouache Painting

Who are Winsor & Newton?

In 1832, William Winsor and Henry Newton introduced the first moist water colours to the world. Today, Winsor and Newton remain the premier choice for artists, offering a wide variety of fine art supplies including: oil, water colour, acrylic and alkyd paints, pastels, artists' brushes, canvases, papers and portfolios. 

Reviews (21)

This is an excellent product and really well presented, great price too!
First class product, second to none.
This set is great! And the price was just perfect when I got it!
Not used yet.not used yet.
Amazing value for money
Yes, happy with quality.
Super product,as you would expect from Winsor&Newtom
Bought this as a Christmas gift, so not used yet.
Again, can’t rate as a present
Nice set, bought for uni student , well pleased.
Lovely set to start off with.
Great quality and I got them on sale so fantastic value.
Even though my preferred medium is watercolour, I do like to enhance the paintings with Gouache. Windsor and Newton Designer Gouache are excellent quality and blends well with watercolor. I have used other suppliers Gouache, but this is my favourite.
lovely to use.
A quality range of gouache from W & N, thank you.
Exactly what I expected. Good quality.
Bought as a gift so haven't tried them.
Perfect,lowest pricesfantastic prices and service.
Bought for my son at Art college. Perfect for what he needs and good value compared with other sites

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Designers Gouache (14ml) x 10

  • Primary Yellow 527
  • Permanent Yellow Deep 508
  • Spectrum Red 524
  • Primary Red 524
  • Ultramarine 660
  • Primary Blue 523
  • Permanent Green Middle 484
  • Yellow Ochre 744
  • Ivory Black 331
  • Zinc White 748